MSTR x LEXUS - Meister Watches

MSTR x LEXUS

Known for designing stylish, quality timepieces with impeccable craftsmanship, Meister Watches has partnered with premium carmaker, Lexus, on a new watch that speaks to the young, adventurous, and successful man who enjoys the finer things in life. The Lexus sport performance 'F' series inspires a watch that mirrors the same high-fueled concept with it's polished design, and attention to detail. While Lexus traditionally favors comfort over sportiness, the 'F' line is a sports car category that rivals their luxury sport competitors. In the same regard, Meister's design shares the same ethos for sport and luxury.

In an effort to marry Meister's sporty yet contemporary identity with Lexus's 'F' line, an aggressive case design is incorporated to match the 'F' sport styling of the car. Carbon fiber textiles are also integrated into the dial design to match the 'F' sport accessories, and a blue color scheme is co-opted to reflect the Lexus brands signature Hybrid blue detail of the 'F' sport logo. Lexus 'F' models also feature interior and exterior upgrades, and are differentiated visually by the  mesh grille, and spoiler; elements which are highlighted in the black rubber strap of the watch.

 

 The Lexus 'F' Line

The racing car-inspired engineering of the Lexus 'F' line delivers pulse-quickening performance with refinement and a razor-sharp edge. The 'F' line is the brand's high-performance arm, and the marque refers to the birthplace and primary testing point of this sports car division. In this way, the  'F' signifies true high performance based on motor-sport technology. Lexus 'F' vehicles are born of a pure passion for driving, and are dedicated to ultra performance with a unique Lexus perspective on extreme driver engagement.