Will Claye, athlete, recording artist, fashion influencer, brand owner.
Has teamed up with MSTR watches to showcase his creative side and his love for watches.
What inspired this collab?
Upon meeting the MSTR team, I felt that we shared a lot of creative traits. In the beginning, they would give me watches to wear and soon after, I became inspired to create my own timepiece. I wanted to create something that could cater to a wide audience.
What inspired the color way?
I wanted to wear something that was going to pop, so I chose red because it makes a bold statement and is eye-catching. The end product translates the feeling of bold subtlety.
What is Elevate?
Elevate is a lifestyle, a brand that promotes personal growth and creates a positive statement through fashion. The brand aims to motivate others to be the best version of themselves.
What are you currently working?
I just recently signed a deal with Puma, which I am very excited for. I am also currently working in the studio on a new album, and I plan to work on a couple more drops with MSTR in the future.